ABOUT THIS BLOG
- Futuristic Play
My name is Andrew Chen and I'm an entrepreneur living in San Francisco, CA. This blog covers my thoughts on metrics, viral marketing, user experience, game design, and online advertising.
I don't write often, so sometimes the easiest thing to do is to subscribe to my blog (which you can do below).
Contact me
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ESSAYS ON VIRAL MARKETING, ONLINE ADS, AND GAMES
- 10 obvious strategies to ruthlessly acquire users
- 10 signs you're a product fanatic
- 10 tips for meeting people at industry events
- 5 factors that determine your advertising CPM rates
- 5 things that make your social network monetize like crap
- 5 ways to break past the San Francisco echo-chamber
- Adwords is not enough for success on the consumer web
- Are people like lab rats? Using reward schedules to drive engagement
- Are you misusing Alexa numbers? (Probably)
- Are your SEO efforts working, or failing?
- Bridging your traffic engine with your revenue engine
- Couple quotes on Facebook in Wired, Fortune, and NYT
- Do you ever say, "MySpace is sooo ugly?" This blog's for you...
- Does Facebook reflect your true friendships? How about e-mail?
- Facebook Apps: Why they're focused on fun instead of utility
- Facebook viral marketing: When and why do apps "jump the shark?"
- Game design tutorial at the GDC
- How do you find a badass co-founder, Part 2
- How do you find a badass co-founder?
- How NOT to calculate ad revenue
- Is blogging worth it? What's the ROI?
- Is your site really viral? Viral Branding versus Viral Action
- Is your website a leaky bucket? 4 scenarios for user retention
- Lessons from the casino industry on engagement metrics and lifetime value
- Moving to SF and joining the tech community - Lessons from my first year
- Public and private spaces, and why YouTube comments are so awful
- Social network death spiral: How Metcalfe's Law can work against you
- Social network marketing: Getting from zero to critical mass
- Technology always changes, but people always stay the same
- The design of social spaces
- Vertical ad networks: What are they, and why did Cox just buy Adify for $300MM?
- Viral marketing is not a marketing strategy
- What every Web 2.0 entrepreneur should know about virtual goods
- What is your W2SAT* score? (*Web 2.0 Startup Aptitude Test)
- What's an Entrepreneur-in-Residence?
- What's broken about online dating?
- What's broken with online travel?
- What's your viral loop? Understanding the engine of adoption
- Why your friends list get polluted over time
- Your ad-supported Web 2.0 site is actually a B2B enterprise in disguise
- Your site will succeed or fail in the first 10 seconds
