Quants versus brand folks on viral marketing
My sister Ada sent me this interesting article: Is the Tipping Point Toast?. Thanks sis!
Marketers spend a billion dollars a year targeting influentials. Duncan Watts says they're wasting their money.
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January 25, 2008
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My name is Andrew Chen and I'm an entrepreneur living in San Francisco, CA. This blog covers my thoughts on metrics, viral marketing, user experience, game design, and online advertising.
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